Sekell Advisers

Business consulting · Mexico & the United States

Business consulting, and someone on the ground when you expand.

Sekell Advisers works with small and medium-sized companies in two areas: growth and operations consulting for owner-led businesses, and market entry into Mexico and the United States.

What we do

One consultancy, two areas of work.


Area 01

Growth & operations

For owner-led businesses with real revenue and no structure underneath it.

Growth stops at the limit of one person’s attention. We define responsibilities, set real decision rights, document what only you know how to do, and hand it over deliberately — so the business runs without you in every decision.

  • Dependency review — fixed fee, fixed scope
  • Responsibilities, decision rights, procedures, handoff
  • Operations and process, pricing and margin
  • Reporting, hiring, systems, preparing to sell

Growth & operations

Area 02

Market entry

For companies expanding into Mexico or the United States.

Leads generated at a trade show die quietly when the follow-up happens by email from another country. We put your company on the ground — a local office, a local phone number and a dedicated bilingual agent — without an entity or a payroll.

  • In-country office, local address and phone number
  • A dedicated agent who represents only you
  • Distributor vetting, trade shows, localisation
  • Export programs, including CanExport for Canadian firms

Market entry

Dot map of North America marking the route from Canada into Mexico

Our specialism

Canadian companies entering Mexico.


It is the work we do most, and the one route where a Canadian government program can cover half the cost. CanExport SMEs reimburses 50% of eligible expenses, from CAD $10,000 to $50,000 per project — and the eligible categories cover most of what representation involves.

Because a CanExport project may target either the United States or other markets but never both, Mexico competes for the far larger share of the fund.

How the funding works

Two business professionals shaking hands after a meeting

Why both

The same problem, at different distances.


A business that depends entirely on its owner cannot grow past that person. A business entering a new market cannot grow past the distance to it. Both are failures of structure rather than ambition, and both are fixed the same way — by putting someone accountable in the place where the work happens.

Firms that come to us for one frequently need the other. Delegation that works in one office often breaks across a language and culture boundary, which is exactly where the two halves of the practice meet.

Mexican business relationships are personal relationships. Physical contact and cordiality are essential to be trusted and understood.Santander TradePortal

Common questions

What companies ask before they start.


What does Sekell Advisers actually do?

Sekell is a business consultancy for small and medium-sized companies, working in two areas. Growth and operations consulting helps an owner-led business build the structure to run without its owner. Market entry puts your company on the ground in Mexico or the United States — a local office, a local address and phone number, and a dedicated bilingual agent who represents you to buyers and distributors. Sekell provides an in-country office, a local address and phone number, and a dedicated agent who represents your company to buyers and distributors in the local language, reporting against goals agreed before the engagement starts.

Can Canadian companies get funding to enter Mexico?

Often, yes. CanExport SMEs is a Government of Canada program that reimburses 50% of eligible export-development costs, from CAD $10,000 to $50,000 per project, for incorporated Canadian firms with 3 to 500 employees and CAD $300,000 to $100 million in annual revenue. Mexico qualifies as a target market if your sales there are under $100,000 or under 10% of your total sales. Intakes open periodically rather than continuously, so the preparation matters more than the timing.

How is it different from appointing a distributor?

A distributor buys your product and sells it on its own terms, alongside other lines it may prefer. A representative works only for you: generating and following up leads, meeting customers face to face, and vetting distributors on your behalf. Many clients use an agent first to find the right distributor, then keep it running to hold that distributor accountable.

Do we need a legal entity in the country first?

No. Market entry with an agent is designed for the stage before you commit to an entity, payroll or a country manager. You get the local footing and in-person coverage without incorporating, which is why it suits firms testing whether a market justifies the investment.

Which markets does Sekell Advisers cover?

Sekell operates in two markets: Mexico and the United States, with offices in Mexico City and Logan, Utah, working in English and Spanish. Canada is not a market we operate in — Canadian companies are clients we help enter Mexico, which is the work we do most.

How quickly does market entry produce results?

It depends on the sales cycle of your product, not on the engagement. What changes immediately is coverage: leads get followed up in person and in the local language rather than by email from another country. Every engagement sets measurable goals up front and reports against them, so progress is visible well before revenue arrives.

Tell us which problem you have.

A short conversation is usually enough to establish whether either practice is the right instrument for what you are trying to do — and what it would cost.